Brand shoe enterprises unexpectedly is zero join fee


Brand shoe enterprises unexpectedly is zero join fee

We all know that

is the real brand investment products, are certainly the high initial fee, after all, to the vast number of investors has created a good brand, but now has a shoe brand "zero fee" of the investment, and what is behind this?

in the fields of clothing and footwear, chain monopoly model has become a mainstream mode. Many brands rely on this model to grow the brand franchise fee is a sensitive problem between the producer and the franchisee, the problem in the growth stage of the brand body becomes more prominent, most of these brands is the production and processing enterprises to do the brand, the success of a great chance, lack of management experience in the operation of retail terminal. On the cost of joining the scissors game is also likely to occur in these brands. What is "shearing"? A simple explanation is that some franchisees in the brand growth into the brand marketing system, but once the brand is mature, the unilateral increase of initial fee, business risk to the franchisee body, leading to the franchisee profit space more and more small.

agents suddenly raise the threshold of confusion

he said in the shoe industry, there are some mature brand, unilaterally raise the initial fee phenomenon. This also has to be analyzed from the brand's profit structure, the brand's profits include tangible products and intangible products

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