[core tip] when O2O is focusing on users at the moment, who brings real value to the business?
editor's note: in the two article before, we separately introduced the public comment and Tencent micro life electronic membership card merchant background. So, for businesses, what kind of products do they want,?
has been bombarded by thousands of gang wars, numerous businesses have been on various "O2O new model" generated immunity and even tired. Exclusive cooperation is all O2O's dream, but for the businesses to put a row of public comment, the U.S. group, Ding Ding, preferential discount card pudding knowledge but also helpless, the gate of the cinema time network, watercress movie, cat movie tickets also stand side by side is a common sight. For merchants, which family with more guests, or which should be divided into low priority to cooperate with which, of course, is not excluded in other home channels at the same time on-line.
no matter how the ground promotion staff said their products, tall, businesses have already highly rational to compress their needs into the most original two points: to retain old customers, bring new customers. If group buying and coupons are "Traffic Oriented" products for new customers, membership cards are "value mining" products that maintain new customers and develop them into regular customers. Electronic membership card is not only the original entity membership card to the user's mobile phone, for businesses, data analysis and customer management form according to the electronic data collection and membership card before they pay more attention to the functions of the product. Like Chaoyang joy like the large shopping center, the initial influx of new users from "demographic dividend" will gradually decrease, so how to make customers have a number of consumer behavior has become one of the marketing center shopping center. It is not difficult to understand why the Chaoyang joy depth cooperation with WeChat, Twitter Life membership card CRM system is strong enough to let joy want to get their own data analysis and customer management skills.
Chaoyang joy of WeChat marketing as a typical case in a few months ago has been repeatedly stir N many times. But in addition to Chaoyang joy, but rarely able to see other WeChat play fast shopping center. Chaoyang joy to attract outside attention, but in WeChat marketing, data analysis, customer management and other aspects of the inherent demand, believe that WeChat itself in order to establish a Twitter Life membership card industry benchmark, which also put a lot of energy. But the so many shopping centers, such as Chaoyang joy can have new marketing consciousness and are willing to invest in specialized human operation can have several?
Chaoyang joy itself as the property side to active members of the operation, many businesses and in Joy City have their own demands. These merchants are pursuing: